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How Legal Practices Can Develop A Cost-Effective Business Development Strategy

HDUK are delivering value and expertise into the UK legal sector, we help legal firms grow. We have put together this list for firms that don’t have huge marketing budgets.

You want to grow but don’t have the money or time.

Nothing on this list is expensive, a few minutes each day can make a big impact.

1. Regardless of the size of your legal firm, it’s key that you keep developing your business strategy. A good strategy is a rolling 90-day plan.

2. Differentiate yourself from your competitors by understanding what makes you unique? Develop your brand and build awareness in your target market.

3. Your marketing activity needs to be GDPR compliant.

4. Your website is critical to your success, it needs to be clear and simple to use. No legal jargon. Show company name and logo but don’t let them take over the whole page.

5. Your website and other content will more than likely be viewed on a mobile device, always keep this in mind.

6. Use “Google My Business” https://www.google.com/business/to this will improve your Google ranking. Improving your ranking will help new customers find you. The good news is it’s free of charge.

7. Have a look at “Google Alerts”. Another free service that enables you to set up notifications. It will email you any interesting content on the web. It’s a good idea to set up search alerts for:

• Your Website URL
• Company name
• Your name
• Your key services
• Competitors
• Here is the link https://www.google.com/alerts

8. Update your details on “Find A Solicitor” a free to use directory provided by the Law Society here is the link https://solicitors.lawsociety.org.uk/

9. Make a real effort on LinkedIn, it’s the number one professional networking site. According to Hubspot, it’s 277% more effective than Facebook or Twitter for lead generation.

• So get on LinkedIn, if you don’t have a company page now is the time. Don’t be passive, get active.
• Please don’t post outward links on LinkedIn, they want to keep you on their site. Generally, posts with outward links don’t get many views.
• Comment. Be a thought leader, add to a debate. If you have something to say, post it.
• 10. Increase your profit by improving your communication with existing clients. Start a newsletter. Remember the 80/20 rule (80% of your revenue comes from 20% of your clients).

11. Let everyone know about your big wins. We all love a success story.

12.Highlight any awards you have won.

13.Ask for referrals. Satisfied clients are happy to give you referrals. If you do this right it’s like magic when it comes to winning new business

We hope you enjoyed these tips and if you would like

HDUK is the UK’s leading IT solutions partner to the small legal sector.

We have helped hundreds of businesses like yours to scale up, whether working at home or in the office. Speak to one of our friendly cloud IT experts today on how we could transform your business. You can reach us via our online chat on our website, by calling 01883 333155 or by emailing contact@hduk.co.uk.